Yorick Spenrath’s PhD Research Featured in Cursor and Eindhovens Dagblad
Yorick Spenrath has recently been featured in both Cursor and Eindhovens Dagblad for his innovative research on predicting supermarket consumer behavior. Spenrath’s study, which analyzed close to 70 million receipts, focuses on how supermarkets can use mathematical models to understand and forecast customer participation in loyalty programs and promotional campaigns. Source: TU/e sharepoint