Dr. Marwan Hassani is assistant professor at the PA group with a focus on Real-Time Process Mining. His research interests include stream data mining, sequential pattern mining of multiple streams, efficient anytime clustering of big data streams and exploration of evolving graph data. He uses customer journey optimizationa and privacy-aware process mining as use cases for his research. Marwan received his PhD (2015) from RWTH Aachen University where he worked also as a postdoc until July 2016. He coauthored more than 60 scientific publications and serves as organizers for several internationally ranked workshops and multiple A* conferences in data mining.

Position:	UD
Room:	MF 7.068
Tel (internal):	3887
Links:	Courses External assignments Honors Internal assignments Projects Publications
External links:	Personal home page Google scholar page Scopus page ORCID page DBLP page TU/e page

Recent courses

Real-Time Process Mining (JM0210-M-6) 2023 - The course starts with an overview of the BPM domain using a set of twenty BPM use cases. These cover four key BPM activities: model (creating a process model to be used for analysis or enactment), enact (using a process model to control and support concrete cases), analyze (analyzing a process using a process model Read More ...
Seminar Process Analytics (2IMI00) 2023 - This seminar prepares students for their Master project. By studying recent literature, we discuss and identify how to develop a research question, select the right research method, and plan and conduct the right evaluation. In addition, students get in touch with recent and ongoing research and practical application in the area of Processes and Information Read More ...
Advanced Process Mining (2AMI20) 2023 - Many real-life phenomena studied with Data Science methods unfold over time. They often involve many people, objects, agents, machines, entities, etc. that interact with each other while distributed in time and space. Such dynamics are called processes and are present everywhere: in software systems medical treatments, logistics systems, manufacturing, and even entire organizations. Process mining Read More ...

Recent external assignments

Guest Journey Prediction for an Effective Targeted Campaign Planning - Company Description Smart Host (https://www.smart-host.com) was founded in 2017 and is now one of the leading CRM systems for hotels in Europe. Based in Berlin, Germany we provide a SaaS solution to help hotels maximise their revenue and at the same time become better hosts by gathering valuable information about their guests and their individual Read More ...
Online Prediction and Recommendation of Volksbank Customer Journey under Concept Drifts - Background Within companies customer journey thinking is getting more and more established. Customers are getting more volatile and competition is fierce. With customer journey analytics is it possible to use a personal approach on large dataset of customer behaviour and customer experience. In the field of customer journey analytics multiple well-known fields are combined, Read More ...
Online Spatial Prediction Model for Citizens’ Public Space Complaints in Eindhoven - Smart cities approach does not only emphasize the implementations of new technologies in a city but also highlights the importance of using new technologies for enabling citizens’ engagement in urban planning processes. In that regard, ICTs play a vital role in (i) supporting citizens to report their complaints related to the public spaces (i.e. Read More ...
Applying Process Mining to Predict Customer Behavior and Recommend Actions - Background In the Dutch health care system health care insurance is obligated for all residents. The government sets the basis package and insurers compete based on price and service. Customer service is therefore very important for every health insurance company; especially in the fast changing digital world. As a result customer satisfaction is the most Read More ...
Real-Time Prediction of Traveler Flow within Digital Stations - In the last decennia the pressure on different types of mobility have severely increased in the Netherlands. Therefor the need for availability and reliability has increased. Siemens Mobility supplies solutions in the Netherlands that contribute to the accessibility and quality of life in this regard. With the help of different technologies, data is being unlocked Read More ...
Improving Traffic Flow Prediction in Urban Areas by Incorporating a Real-Time Outlier Detection Model - In the last decennia the pressure on different types of mobility have severely increased in the Netherlands. Therefor the need for availability and reliability has increased. Siemens Mobility supplies solutions in this regard that contribute to everyday accessibility and quality of life. With the help of different technologies, data is being unlocked through which the operation Read More ...
Resolving kpn Customer Journey Variances through a Suitable Similarity Measure - The customer journey approach is quickly becoming the game changer within KPN to become a customer-centric service provider and to improve the customer experience to an un-telco like level. Within this context, we have already connected various touch points of the customer, including calls, chats, store visits, online visits and engineer visits, and we are Read More ...
Enriching Customer Journey Prediction in KPN with Context Data - The customer journey approach is quickly becoming the game changer within KPN to become a customer-centric service provider and to improve the customer experience to an un-telco like level. Within this context, we have already connected various touch points of the customer, including calls, chats, store visits, online visits and engineer visits, and we are Read More ...
Detecting root causes of complaints and investigating the continuation within the customer journey - In the Dutch health care system health care insurance is obligated for all residents. The government sets the basis package and insurers compete based on price and service. Customer service is therefore very important for every health insurance company; especially in the fast changing digital world. As a result customer satisfaction is the most important Read More ...
Real-Time Model Discovery of the Service Order Process Using Stream Process Mining - Kropman Installatietechniek is a Dutch company established in 1934 and has become one of the leading companies of the Dutch installation industry. With about 800 employees, 12 regional locations and an annual turnover of more than 100 million Euro, Kropman is an integral service provider with a multidisciplinary approach. Kropman is mainly active in office Read More ...

Recent honors

HA700 Honors part 1 track Big Data - Big Data In today’s connected world, data is everywhere and everybody talks about the analysis of “big data”. But what is this big data exactly and what can you do with it? In this track, you will learn about the state-of-the-art in data analysis through a number of company visits and literature. You will experience that Read More ...

Recent internal assignments

Online Spatial Prediction Model for Citizens’ Public Space Complaints in Eindhoven - Smart cities approach does not only emphasize the implementations of new technologies in a city but also highlights the importance of using new technologies for enabling citizens’ engagement in urban planning processes. In that regard, ICTs play a vital role in (i) supporting citizens to report their complaints related to the public spaces (i.e. Read More ...
Log-based vs. Model-based Concept Drift Detection - StrProMCDD is a recently published work that detects concept drifts in event streams (see the figure below). StrProMCDD uses several model-based distance measures to detect these deviations using an adaptive window concept. In this assignment, we would like to compare the performance of this model-based approach with log-based stream clustering approaches that try to detect drifts in Read More ...
Real-Time Process Mining for Customer Journey Data - Available process discovery have been tested in the customer journey context under offline settings. Recent online process discovery approaches like: https://ieeexplore.ieee.org/document/7376771 bring however a lot of added value for a real-time customer journey optimization. The objective of this assignment is to use two different customer journey datasets to test the effectiveness of such approaches for Read More ...
Finding Patterns in Evolving Graphs - The analysis of the temporal evolution of dynamic graphs like social networks is a key challenge for understanding complex processes hidden in graph structured data. Graph evolution rules capture such processes on the level of small subgraphs by describing frequently occurring structural changes within a network. Existing rule discovery methods make restrictive assumptions on the Read More ...
Using Sequential Pattern Mining to Detect Drifts in Streaming Data - BFSPMiner is an effective and efficient batch-free algorithm for mining sequential patterns over data streams was published very recently https://link.springer.com/article/10.1007/s41060-017-0084-8. An implementation of the algorithm is available here: https://github.com/Xsea/BFSPMiner. As BFSPMiner has proven to be effective (see Figures 10-14 of the paper) in different domains (see Table 1 in the paper), we would like to Read More ...

Recent projects

Smart Journey Mining: Towards successful digitalisation of services - The digitalisation of our society’s service systems has fundamentally changed the way services are delivered to, and experienced by, humans. Although digital services are supposed to simplify our lives and increase our efficiency, they often frustrate and burden customers, users, and employees. The overall goal is to increase the quality of services and support the Read More ...
BPR4GDPR - Business Process Re-engineering for General Data Protection Regulation Description The goal of BPR4GDPR is to provide a holistic framework able to support end-to-end GDPR-compliant intra- and interorganisational ICT-enabled processes at various scales, while also being generic enough, fulfilling operational requirements covering diverse application domains. To this end, proposed solutions will have a strong semantic foundation Read More ...

Recent publications

Evaluation of Probability Distribution Distance Metrics in Traffic Flow Outlier Detection - Andersen, E., Chiarandini, M., Hassani, M., Janicke, S., Tampakis, P., & Zimek, A. (2022). Evaluation of Probability Distribution Distance Metrics in Traffic Flow Outlier Detection. In Proceedings – 2022 23rd IEEE International Conference on Mobile Data Management, MDM 2022 (pp. 64-69). Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/MDM55031.2022.00030 Abstract Recent approaches have proven the effectiveness Read More ...
Clustering-based Aggregations for Prediction in Event Streams - Spenrath, Y., Hassani, M., & Dongen, B. F. V. (2022). Clustering-based Aggregations for Prediction in Event Streams. CoRR, abs/2210.09738. https://doi.org/10.48550/arXiv.2210.09738
Online Prediction of Aggregated Retailer Consumer Behaviour - Spenrath, Y., Hassani, M., & van Dongen, B. F. (2022). Online Prediction of Aggregated Retailer Consumer Behaviour. In J. Munoz-Gama, & X. Lu (Eds.), Process Mining Workshops – ICPM 2021 International Workshops, Revised Selected Papers (pp. 211-223). (Lecture Notes in Business Information Processing; Vol. 433 LNBIP). Springer. https://doi.org/10.1007/978-3-030-98581-3_16 Abstract Predicting the behaviour of consumers provides valuable Read More ...
BitBooster: Effective Approximation of Distance Metrics via Binary Operations - Spenrath, Y., Hassani, M., & Van Dongen, B. F. (2022). BitBooster: Effective Approximation of Distance Metrics via Binary Operations. In H. Va Leong, S. S. Sarvestani, Y. Teranishi, A. Cuzzocrea, H. Kashiwazaki, D. Towey, J-J. Yang, & H. Shahriar (Eds.), Proceedings – 2022 IEEE 46th Annual Computers, Software, and Applications Conference, COMPSAC 2022 (pp. 201-210). Read More ...
Efficient Memory Utilization in Conformance Checking of Process Event Streams - Zaman, R., Hassani, M., & van Dongen, B. F. (2022). Efficient Memory Utilization in Conformance Checking of Process Event Streams. 437-440. https://doi.org/10.1145/3477314.3507217 Abstract Conformance checking (CC) techniques of the process mining field gauge the conformance of the events constituting a case with respect to a business process model. Online conformance checking (OCC) techniques assess such Read More ...
A Framework for Efficient Memory Utilization in Online Conformance Checking - Zaman, R., Hassani, M., & van Dongen, B. F. (2021). A Framework for Efficient Memory Utilization in Online Conformance Checking. arXiv.org. https://arxiv.org/pdf/2112.13640.pdf Abstract Conformance checking (CC) techniques of the process mining field gauge the conformance of the sequence of events in a case with respect to a business process model, which simply put is an Read More ...
Prefix Imputation of Orphan Events in Event Stream Processing - Zaman, R., Hassani, M., & van Dongen, B. F. (2021). Prefix Imputation of Orphan Events in Event Stream Processing. Frontiers in Big Data, 4, [705243]. https://doi.org/10.3389/fdata.2021.705243 Abstract In the context of process mining, event logs consist of process instances called cases. Conformance checking is a process mining task that inspects whether a log file is Read More ...
What Averages Do Not Tell – Predicting Real Life Processes with Sequential Deep Learning - Ketykó, I., Mannhardt, F., Hassani, M., & van Dongen, B. F. (2021). What Averages Do Not Tell – Predicting Real Life Processes with Sequential Deep Learning. CoRR, abs/2110.10225. https://arxiv.org/abs/2110.10225 Abstract Deep Learning is proven to be an effective tool for modeling sequential data as shown by the success in Natural Language, Computer Vision and Signal Read More ...
Predicting Next Touch Point In A Customer Journey – A Use Case In Telecommunication - Hassani, M., & Habets, S. (2021). Predicting Next Touch Point In A Customer Journey – A Use Case In Telecommunication. In 35th ECMS INTERNATIONAL CONFERENCE ON MODELLING AND SIMULATION (1 ed., Vol. 35, pp. 48-54). (Proceedings – European Council for Modelling and Simulation, ECMS). https://doi.org/10.7148/2021-0048 Abstract Customer journey analysis is rapidly increasing in popularity, as Read More ...
Data Minimisation as Privacy and Trust Instrument in Business Processes - Zaman, R., Hassani, M., & van Dongen, B. F. (Accepted/In press). Data Minimisation as Privacy and Trust Instrument in Business Processes. In Business Process Management Workshops (BPM 2020) Springer. Abstract Data is vital for almost all sorts of business processes and workflows. However, the possession of personal data of other beings bear consequences. Data is Read More ...