Applying Process Mining to Predict Customer Behavior and Recommend Actions

Background In the Dutch health care system health care insurance is obligated for all residents. The government sets the basis package and insurers compete based on price and service. Customer service is therefore very important for every health insurance company; especially in the fast changing digital world. As a result customer satisfaction is the most Read More …

Optimizing customer journey using process mining and sequence-aware recommendation

Terragni, A., & Hassani, M. (2019). Optimizing customer journey using process mining and sequence-aware recommendation. In SAC ’19 Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing (pp. 57-65). New York: Association for Computing Machinery, Inc. DOI: 10.1145/3297280.3297288 Abstract Customer journey analysis aims at understanding customer behavior both in the traditional offline setting and through Read More …

Ensemble-based prediction of business processes bottlenecks with recurrent concept drifts

Spenrath, Y., & Hassani, M. (2019). Ensemble-based prediction of business processes bottlenecks with recurrent concept drifts. In P. Papotti (Ed.), Proceedings of the Workshops of the EDBT/ICDT 2019 Joint Conference: Lisbon, Portugal, March 26, 2019 (CEUR Workshop Proceedings; Vol. 2322). CEUR-WS.org. Abstract Bottleneck prediction is an important sub-task of process mining that aims at optimizing Read More …

Effective steering of customer journey via order-aware recommendation

Goossens, J. A. J., Demewez, T., & Hassani, M. (2018). Effective steering of customer journey via order-aware recommendation. In 2018 IEEE International Conference on Data Mining Workshops (ICDMW) (pp. 828-837). Piscataway: Institute of Electrical and Electronics Engineers. DOI: 10.1109/ICDMW.2018.00123 Abstract The analysis of customer journeys is a subject undergoing an intense study recently . The Read More …

Philips HUE Product Evolution Using Stream Mining of Customer Journey

Philips HUE is a connected personal lighting system. It is controlled by a range of apps and smart home devices. To acquire Philips HUE, one starts with a starter kit that consists of a few lamps and a bridge. Subsequently, consumers decide to expand their system with additional lamps or/and physical sensors. About 50 lamps Read More …

Marwan Hassani

Dr. Marwan Hassani is assistant professor at the PA group with a focus on Real-Time Process Mining. His research interests include stream data mining, sequential pattern mining of multiple streams, efficient anytime clustering of big data streams and exploration of evolving graph data. He uses customer journey optimizationa and privacy-aware process mining as use cases for his Read More …