Fine-tuning Pretrained LLMs for Online Anomaly Detection in Customer Journeys of De Volksbank

Background Customer journey thinking is getting more and more established in companies. Customers are getting more volatile with higher expectations and competition is fierce. With customer journey analytics it is possible to use a personal approach on a large dataset of customer behaviour and customer experience. In the field of customer journey analytics multiple well-known Read More …

Guest Journey Prediction for an Effective Targeted Campaign Planning

Company Description Smart Host (https://www.smart-host.com) was founded in 2017 and is now one of the leading CRM systems for hotels in Europe. Based in Berlin, Germany we provide a SaaS solution to help hotels maximise their revenue and at the same time become better hosts by gathering valuable information about their guests and their individual Read More …

Online Prediction and Recommendation of Volksbank Customer Journey under Concept Drifts

  Background Within companies customer journey thinking is getting more and more established. Customers are getting more volatile and competition is fierce. With customer journey analytics is it possible to use a personal approach on large dataset of customer behaviour and customer experience. In the field of customer journey analytics multiple well-known fields are combined, Read More …

Log-based vs. Model-based Concept Drift Detection

StrProMCDD is a recently published work that detects concept drifts in event streams (see the figure below). StrProMCDD uses several model-based distance measures to detect these deviations using an adaptive window concept. In this assignment, we would like to compare the performance of this model-based approach with log-based stream clustering approaches that try to detect drifts in Read More …

Optimizing customer journey using process mining and sequence-aware recommendation

Terragni, A., & Hassani, M. (2019). Optimizing customer journey using process mining and sequence-aware recommendation. In SAC ’19 Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing (pp. 57-65). New York: Association for Computing Machinery, Inc. DOI: 10.1145/3297280.3297288 Abstract Customer journey analysis aims at understanding customer behavior both in the traditional offline setting and through Read More …

Online comparison of streaming process discovery algorithms

Baskar, K., & Hassani, M. (2019). Online comparison of streaming process discovery algorithms. In B. Depaire, J. De Smedt , & M. Dumas (Eds.), Proceedings of the Dissertation Award, Doctoral Consortium, and Demonstration Track at BPM 2019 co-located with 17th International Conference on Business Process Management (BPM 2019) (pp. 164-168). (CEUR Workshop Proceedings; Vol. 2420). Read More …

Ensemble-based prediction of business processes bottlenecks with recurrent concept drifts

Spenrath, Y., & Hassani, M. (2019). Ensemble-based prediction of business processes bottlenecks with recurrent concept drifts. In P. Papotti (Ed.), Proceedings of the Workshops of the EDBT/ICDT 2019 Joint Conference: Lisbon, Portugal, March 26, 2019 (CEUR Workshop Proceedings; Vol. 2322). CEUR-WS.org. Abstract Bottleneck prediction is an important sub-task of process mining that aims at optimizing Read More …

Concept drift detection of event streams using an adaptive window

Hassani, M. (2019). Concept drift detection of event streams using an adaptive window. In 33rd International ECMS Conference on Modelling and Simulation, ECMS 2019 (pp. 230-239). [DSM 73] (Proceedings – European Council for Modelling and Simulation, ECMS; Vol. 33). Abstract Process mining is an emerging data mining task of gathering valuable knowledge out of the Read More …

On the application of sequential pattern mining primitives to process discovery: overview, outlook and opportunity identification

Hassani, M., van Zelst, S. J., & van der Aalst, W. M. P. (2019). On the application of sequential pattern mining primitives to process discovery: overview, outlook and opportunity identification. Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery, 9(6), [e1315]. DOI: 10.1002/widm.1315 Abstract Sequential pattern mining (SPM) is a well-studied theme in data mining, in Read More …

Online conformance checking: relating event streams to process models using prefix-alignments

van Zelst, S. J., Bolt Irondio, A. J., Hassani, M., van Dongen, B. F., & van der Aalst, W. M. P. (2019). Online conformance checking: relating event streams to process models using prefix-alignments. International Journal of Data Science and Analytics, 8(3), 269-284. DOI: 10.1007/s41060-017-0078-6 Abstract Companies often specify the intended behaviour of their business processes Read More …

BFSPMiner: an effective and efficient batch-free algorithm for mining sequential patterns over data streams

Hassani, M., Töws, D., Cuzzocrea, A., & Seidl, T. (2019). BFSPMiner: an effective and efficient batch-free algorithm for mining sequential patterns over data streams. International Journal of Data Science and Analytics, 8(3), 223-239. DOI: 10.1007/s41060-017-0084-8 Abstract Supporting sequential pattern mining from data streams is nowadays a relevant problem in the area of data stream mining Read More …

Real-Time Process Mining for Customer Journey Data

Available process discovery have been tested in the customer journey context under offline settings. Recent online process discovery approaches like: https://ieeexplore.ieee.org/document/7376771 bring however a lot of added value for a real-time customer journey optimization. The objective of this assignment is to use two different customer journey datasets to test the effectiveness of such approaches for Read More …

Finding Patterns in Evolving Graphs

The analysis of the temporal evolution of dynamic graphs like social networks is a key challenge for understanding complex processes hidden in graph structured data. Graph evolution rules capture such processes on the level of small subgraphs by describing frequently occurring structural changes within a network. Existing rule discovery methods make restrictive assumptions on the Read More …

Using Sequential Pattern Mining to Detect Drifts in Streaming Data

BFSPMiner is an effective and efficient batch-free algorithm for mining sequential patterns over data streams was published very recently https://link.springer.com/article/10.1007/s41060-017-0084-8. An implementation of the algorithm is available here: https://github.com/Xsea/BFSPMiner. As BFSPMiner has proven to be effective (see Figures 10-14 of the paper) in different domains (see Table 1 in the paper), we would like to Read More …

BPR4GDPR

Business Process Re-engineering for General Data Protection Regulation Description The goal of BPR4GDPR is to provide a holistic framework able to support end-to-end GDPR-compliant intra- and interorganisational ICT-enabled processes at various scales, while also being generic enough, fulfilling operational requirements covering diverse application domains. To this end, proposed solutions will have a strong semantic foundation Read More …

Marwan Hassani

Dr. Marwan Hassani is assistant professor at the PA group with a focus on Real-Time Process Mining. His research interests include stream data mining, sequential pattern mining of multiple streams, efficient anytime clustering of big data streams and exploration of evolving graph data. He uses customer journey optimizationa and privacy-aware process mining as use cases for his Read More …